Personalized medicine is also referred to as precision medicine is an approach for disease treatment and prevention by taking individual variability in genes, environment and lifestyle for each person. Learning for personalized medicine means that classifying individuals into sub groups based on the difference in their susceptibility to particular disease or in their response to specific treatment. By combining genomics, using big data analytic and considering population health unique treatments are designed for each individual. Personalized medicine has many applications within health care such as, detection and diagnosis of disease in highly specific manner, Prevention of disease, Reduction of trial-and-error prescriptions.

Keywords : Personalized medicine, drug development, disease characteristics, therapeutics effects, Convolutional Neural Network, Recurrent neural network, Restricted Boltzmann machine, Auto encoders.

Author : Dr.BarakkathNisha U, Ms.Aleesha Salim, Ms. AyshaNaushad, Ms. Abina P Nassar

Title : An Adaptive Convolution Neural Network based Learning for Precision Medicine

Volume/Issue : 2025;07(07)

Page No : 1-8

In recent years, worldwide cloud computing has been acclaimed due to its conceptual and infrastructural foundation. Resource pooling and large network access are the most important features of its gradual growth. Hike in data generated and stored on cloud servers is exponential. In it the data is controlled by third party who poses a main security threat. This paper presents a concise survey of existing asymmetric encryption techniques used to secure data in transmission in cloud computing and outline the efficient privacy preserving encryption technique

Keywords : Cloud server, encryption, asymmetric, cloud security, cryptography, metrics

Author : Dr. Mani Arora

Title : Efficient privacy preserving scheme for cloud computing

Volume/Issue : 2025;07(07)

Page No : 9-14

Gandhiji taught our land ahimsa. The goal of resolving a conflict is not victory over one; it is the process of creating peace in mind. Bhilwara city is located in the Mewar region of Rajasthan in India; it is considered as a textile city from economic point of view. Bhilwara city has been witnessed to an increased rate of crime over the period of time. The society of Bhilwara consists of social groups having diverse religion, culture, language and ways of life. Historically, successive waves of migration from villages at different times and from different directions through ancient times made the population of Bhilwara diverse with a multiplicity of race, religion and culture. At contemporary times over a period , inter- ethnic division and conflict have grown among different ethnic groups for various reasons emerging out of identity, alienation, exclusion and lack of literacy, peace and awareness. However, the focus of this study is specifically on conflict and peace process arising out the role of vernacular newspaper. Since the conflict has been rising day by day, in this situation the question arises in the mind that how the peace is established and what should be the role of vernacular newspaper in establishing peace among the citizens of the city. With this view, the researcher will pose the same question to the people and based on the data will find out the conclusion, that will be submitted to the management of the vernacular newspaper or agencies, so that they may start working on those lines and help bringing prosperity and peace in the city.

Keywords : Peace, vernacular newspaper, conflict, Gandhi, ahimsa, citizen.

Author : Shikha Parakh, Subhash Sharma

Title : Gandihan influence through vernacular newspaper to establish peace- A Study of Perception with special reference to Bhilwara City

Volume/Issue : 2025;07(07)

Page No : 15-23

COVID-19 is global pandemic which has changed the audience in India on the way of consume media. There is an increasingly growing number of consumers adapting to OTT Platform. While global players like Netflix and Amazon prime have steadily grown their market share in India, Indian streaming services like Hot star and JIO Cinema has gained a stronger foothold. This paper explores the role played by the pandemic in evolving OTT media consumption trends; a qualitative Analyses of increase in OTT adoption; impact of OTT on children, adults and elder lies, and future of streaming service in India through an analytical research. Other than primary data content from news articles, industry research reports, International journals for accumulation of key trends were also analyses.

Keywords : COVID-19, OTT Platforms, future, mobile media.

Author : Dr. S. Anbumalar, Brina Antony, Aiswarya.S, Mithun P.M, Ajeeth kumar.R

Title : ADOPTION OF OTT PLATFORM IN INDIA DURING COVID-19

Volume/Issue : 2025;07(07)

Page No : 24-34

The fixed and the current assets play an essential role in the accomplishment of any company. Organizing the working capital is imperative because, it has a huge consequence on profitability and liquidity of the business concern. The increase in working capital assist in improving its liquidity. Thus, a company require to have a correct balance between the liquidity position and the profits of the company. The various elements for measuring the working capital management comprise of receivable days, Payable days, Current ratio and Quick ratio on the Net operating profitability position of an organization. The various aspect like fixed assets on total assets, the Debt ratio and the size of the firm have also been used for determining the working capital management.

Keywords : Profitability, Liquidity, Current ratio and Quick ratio, Working capital over total assets.

Author : Dr.K.R.Sivabagyam, C.S.K. Soundarya, R. SaiSowmiya, S.Savitha, Alya Parveen M

Title : A STUDY ON THE EFFECT OF WORKING CAPITAL ON THE PROFITABILITY OF TCS

Volume/Issue : 2025;07(07)

Page No : 35-39

The prime objective of this report is to investigate the working capital management and its effect on profitability in the Tyre Industry of selected companies. For the research, a time period of 5 years from 2015-16 to 2019-20 is considered, and depending upon the, working capital components like current ratio, quick ratio, current asset ratio, cash turnover ratio, inventory turnover ratio, working capital turnover ratio, Return on total asset ratio, Debtors turnover ratio is considered. The sample was chosen based on higher market capitalization, during the research time. The paper explores the tyre market conditions using working capital management in selected firms. The study's outcomes could be used to forecast the success of the chosen firms. This paper offers some key insights into the chosen companies' efficiency and productivity. The working capital ratios are demonstrative of effective working capital management, which contributes to the recognition of problems in financial management and, consequently, the enhancement of the tyre industry's performance.

Keywords : Working Capital Management, Profitability

Author : Dr.K.R.Sivabagyam, C.N. Emmanual, M. Naveen, M . Surabi Gopinath, Anna Susan James

Title : A STUDY ON WORKING CAPITAL MANGEMENT ON INDIAN TYRE INDUSTRY

Volume/Issue : 2025;07(07)

Page No : 40-53

Working capital is a nerve system of any business without the proper working capital management cannot achive its objectives and not possible to maintain financial soundness. Working capital management has become a important tools to judge the performance of a business, and working capital management polices of a firm have a great effect on its profitability, liquidity and structural health of the organization. Therefore the present study based on the impact of working capital management on liquidity and profitability of force motors.

Keywords : working capital, profitability, liquidity, force motors

Author : DR. S. SUBHA, Aarthy.T, Karthika.G, Varchana.K, Vinushya.V

Title : A STUDY ON IMPACT OF WORKING CAPITAL MANAGEMENT ON LIQUIDITY AND PROFITABILITY OF FORCE MOTORS

Volume/Issue : 2025;07(07)

Page No : 54-57

The IT Revolution has initiated great change in India since independence. Implementation of Information Technology(IT), created the need for software system globally. IT systems were used in almost all the fields like educational institutions, hospitals, banks, railways, medical shops, share markets and in various other sectors for their day to day activities. Due to their massive development, many companies were emerged in India of which some of the supreme power companies are Infosys, TCS, HCL Technologies and many others. IT technologies provide job opportunities to many people especially to youngsters, job seekers and many more. The IT companies provide services to government and provides employment to large number of people. In this paper we have made an attempt to analyze the financial performance of one of the top most IT company- Infosys. Infosys is an Indian MNC that serves the clients at global level through consulting services, software development and business process outsourcing services. Infosys is ranked at 10th position at the top10 IT companies of the world on the basis of revenue. Since it foundation up to date they have a journey over 39 years, they provide global banking platform, help in employment development especially for women. The work of employees was divided as project works, software development, consultants and many other IT related works. An analysis has been made to show the financial performance of the company for the last 5 years. The results indicate a financial analysis of company’s Revenue and profit earnings. They grow faster in the field of digital services at the global level.

Keywords : Financial analysis, revenue earnings, profit earnings, Infosys.

Author : Dr P.R Brinda Kalyani, Eswaranathan.S, Surendar Arun.M, Sathiya R, Teena Babu

Title : A STUDY ON THE FINANCIAL PERFORMANCE OF INFOSYS LIMITED

Volume/Issue : 2025;07(07)

Page No : 58-65