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THE STUDY OF THE IMPACT OF SOCIAL MEDIA ON HOTEL MARKETING STRATEGIES
Today's social media platforms have a large user base, giving companies several options to engage with their audience. Social media can help hotels grow their customer base and establish a solid online presence. since 97% of visitors post images from their travels on social media. In other words, with the hotel's social media marketing plan, hoteliers can promote their hotels and draw in more visitors. Online social networks are one of the most successful methods to utilize the Internet to advertise your company. It is the most recent method of connecting with both the Internet generation and general users. Social networking as a modern phenomenon has passed its prime nowadays. This is the modern strategy that many network marketers are using today, and it ensures success by properly identifying and catering to the target market's needs. Social networking platforms like Twitter, MySpace, and Facebook offer useful tools that hotel companies may employ to make the most of their stay there. In this research paper, the impact of social media on hotel marketing strategies has been studied
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